McDonald's
Pursue Happiness
John & Cristine
McDonald's and Coke have been synonymous with one another since the 1950s. The campaign was designed to show that the partnership between them is a classic example of two great things coming together to make something even better.
Reveille
John & Cristine
Fountain Joy
John & Cistine
In "Pursue Happiness" creatures and wall art come to life to help bring joy. We wanted to create a digital and outdoor campaign for our customers to experience the same. That is Fountain Joy. An augmented reality app for customers to interact with McDonald's and Coke in-store or outside.
Outdoor
John & Cristine
Featured in the outfields of several minor league ballparks, the outdoor board was used to remind people why baseball was America's favorite pastime and why McDonald's fries are their favorite side.
Co•Lab
John & Cristine
Through collaboration anything is possible. That is Co-Lab. A project by two of the world's most recognized brands to give creatives from around the world a platform to come together and simply create. To show that Coke and McDonald's are more than just their products.
Rhythm Straw
John
As an online component to Coke and McDonald's 'Rhythm' TV spot, users were invited to recreate McDonald's signature sign-off jingle to unlock bonus video footage.
Better
John
Getting McDonald's is good. Getting a Coke is good. But when you can get a dollar Coke at McDonald's, things just seem to get better and better.
FUN FACT – Some people think this spot is full of Illuminati symbolism. True or false? You decide. I swear I didn't make this and I don't know who did but I love them for it.